Brochures increase brand awareness in the public eye. Every business needs a brochure to market their goods and services. A brochure contains design elements to capture the attention of their intended audience. Brochures entice prospective clients to probe deeper into the content by reading further about a topic or getting contact information about the company. But brochure printing requires more attention to detail than many other types of products printing. One mistake on one page can lead to a massive problem of whole brochure. Here are six tips to avoid the mistakes when you print brochures.
1. Choose paper stock carefullyPaper is often the most costly part of a printing job and should be carefully selected to meet the needs of the finished product. Paper also influences on the durability of the product or shades of the ink... Consider the thickness of your brochure, thicker brochure tend to feel more expensive – making your business seem more professional. Most print shops that print brochures offer either an 100gsm or 150gsm stock paper, with a variety of gloss / matte finishes. It’s really your choice in the end, but a 150gsm stock is surprisingly more substantial than 100gsm stock paper without a huge cost difference, you might even find its cheaper.
2. Be creative but simple
For whatever purpose your brochures will be used, make sure it is an attention grabber. Use your creativity in doing this. Costumers will surely want to get a copy if they find it interesting. So, make sure you will make an eye-catching design. However, the most important of all design brochures is keeping it clear and simple. Make sure your audience can actually read what it is you are trying to tell them. Be aware of the role that space can play in helping images and text stand out, and use colours and text that work together and are easy to read. A good solution for this issue is be creative on cover pages and be clear and simple for text pages.
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3. Succinct information of your products and servicesYour readers only have short attention span, if they immediately decide that its going to be hassle to read it then they’ll switch off and out it down as quick as they picked it up. So avoid making information about products too “wordy”. Choosing the outstanding information about functions, benefit or price of products to put on brochure. Avoid overly hyped sales pitch and unsupported claims. Use captions and bullet points to convey a clear message. Incorporate real testimonials by customers. Putting helpful information in your brochure will encourage the reader to keep it, refer to it often, or pass it on to other people. 4. Using high-quality imageGood quality photography will always make a product brochure more pleasurable to glance through. Use the true photographs of your products and services. Don’t fall into the trap of finding a stock image online, copying it and using it – this may become pixelated and the quality will suffer. Try to use unique images where possible ensuring that quality doesn’t suffer.
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5. Select an easy-to-read font.Selection of fonts is important. Choose the ones that will fit the purpose of the brochure and the company. Remember to use the right font sizes, too because brochures are meant to deliver information. Hence, it should be readable and legible. Use bold fonts for headings and do not make your text too large or too small. You can add glow, bevel or drop shadow to highlight important text.Using 12-point font for text, 10-point for captions, and 14 to 22-point fonts for headlines.
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6. Double Check everything before printing
Having errors will devalue the company’s credibility , this work will ensure no room for errors or typos on a brochure. Make sure the copy is perfect before sending it to the printers. Always remember that, only one mistake on your brochure can bring an unprofessional image for your business.
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With Vien Dong printshop, printing bruchure has never be easier than now. We print flyer, poster, brochure, catalog and leaflet. We print brochures in three different sizes – A4, A5 and A6. Printed in full colour, all of our brochures are stapled in two positions along the spine to keep all the pages in place. Vien Dong printshop offers multiple stocks and coating options. Our designer is enthusiastic and highly skilled so we ensure you will satisfy with our product and service. We make sure give you cheap and reasonable price and design fee is free for you.
TO HAVE MORE INFORMATION ABOUT OUR PRODUCTS PLEASE CONTACT US 0904.242.374 (Mr. Hai)
VIEN DONG., JSC DESIGNING AND QUICK PRINTING IN HA NOI Address: No. 30B, Lane 178 Tay Son Str., Dong Da Dist., Hanoi City. Tel. : (+844) 3857 0613 – 3537 6394 – 3537 7652 Fax : (+844) 85877638 Hotline : (+844) 904.242.374 (Mr. Hai) / 096. 974.6866 (Ms Giang) Bank account : 12110000049138 Bank for Investment and Development of Vietnam – Hai Ba Trung Branch E-mail : [email protected] / info@inviendong.com YM: congtyviendong Skype: congtyviendong Website: www.taomauviendong.com- http://printcardhanoi.com
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