Catalogues are going through a renaissance because of the versatility and practicality of the printed publication.
One of the oldest forms of marketing, catalogues remain a powerful marketing medium, but their role has changed. Where they were once a direct-response vehicle, they now drive consumers to the internet to place an order online.
It seems that customers still enjoy sitting down and thumbing through a good-quality catalogue, relaxing as they allow themselves to be inspired by the ideas and products. However, the shift in role has failed to impact the variety and popularity of the catalogue medium, instead securing its place as an essential part of the multimedia marketing mix.
Catalogues are going through a renaissance because of the versatility and practicality of the printed publication.
Print catalogue
With new formats and the introduction of editorial content, there’s little doubt that print catalogues still play an important role in the retail sector – and will do for some time to come. Why? Here are seven very good reasons.
1. Accessibility
The advantages of print catalogues is their ease of use, level of trust and accessibility. They’re portable, aspirational and designed to be picked up repeatedly. While the internet has a role to play in any retail operation, catalogues offer a complete brand-in-the-hand, with every product available at a glance. Research in the Nordic countries shows that 38% of consumers look first at products in catalogues before purchasing the product online (E-Commerce in the Nordics, 2011).
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2. Information
The catalogue is a lightweight and readily available source of information, with most questions answered within its pages. Price, look, colour, size, quality, performance, can all be communicated quickly. Research shows that 34% of consumers say catalogues offer a better product overview and make it easier to look through different products (E-Commerce in the Nordics, 2011).
Information about products is now even richer with the use of QR codes and Augmented Reality, which give the consumer the ability to access online content such as videos or interviews, which add another dimension to the catalogue.
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3. Brand-building
With a catalogue you have a significant amount of time with your customer. While your customer is reading your catalogue, they are also taking in your messages and values, strengthening the bond.
Catalogues are now being produced with editorial content sitting alongside the products, creating the ‘magalogue’ – a combination of the entertainment and education of magazine content with the information held within catalogues. Magalogues become strong brand ambassadors because the products can emphasise the brand imagery.
 Fast Print catalogue
4. Effectiveness
A large number of global brands still regard the catalogue as their premier sales tool. Working with the website, call centre and store, its ability to have its success measured quickly and accurately is a real advantage for the marketing executive.
 Print catalogue ha noi
Catalogues combine with the directness and immediacy of online shopping, increasing the effectiveness of both, while tracking purchases via personalised URLs printed in the catalogue increases the sales-per-page figures – information that can be used to optimise the layout of future editions.
Want your products to really stand out from the competition? Then make sure they are presented in the best possible format with Print Express.
Fast Print Vien Dong have a range of options open to you so that you can customise every part of your catalogue and make a great impression from the very first page.
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